My R/GA team partnered with Nike for 6 years on their relentless mission to help every athlete reach their true potential. To pull this off, my team had to build the unifying architecture and design for the most sophisticated and open-ended digital sport ecosystem ever.
Challenge: Over 70 different digital properties that weren’t reflective of athlete's online and offline behavior. Content + utility was not consistent, in concert or truly reflective of the Nike mission. 
My Role: Executive Creative Director